Bio & Non-Bio Laundry Powder
These detergent powders were introduced as the first two products in a new and developing laundry range.
The pack design places the brand logo in a prominent position on the front of the pack. The "ring" element within the logo serves to both reinforce the astro theme and connote the rotation of a washing machine in use. The design also had to be created in a manner that enabled the colour challenge to be changed significantly to differentiate between the Bio and Non-Bio versions on shelf.