Bi-Annual Product Catalogue
Produced every six months, the OTL catalogue is the company's primary piece of marketing collateral, used by both customers and the sales force.
With new products to include every edition, primary launches are chosen to feature on the cover, with other key positions within the brochure selected for other products due to launch during the catalogues life.
The brochure is created using by datamerging an excel database through Adobe InDesign, after which the products are adjusted manually to fill the space on each page and keep product categories to distinct pages. The inner pages contain key product detail and scannable barcodes for quick and easy order placement.