Keep-it Handy™ - Dehumidifier

Wardrobe Dehumidifier

Before a new dehumidifier could be launched a pack design was required that could attract the eye of consumers, whilst also explaining the specific function of the product.

Imagery of the product in use, iconography and a water droplet background were selected to create both an eye cactching and explanatory pack design, that clearly conveyed the product benefits, aideding purchase decisions in store.

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