After reviewing sales data, it was determined that a sub-par product and inneffective artwork meant this category was not achieving its sales potentail.
After developing new and improved products, a new brand was created to break any negative associations with the previous, poor performing range. Inspired by automative manufacturers in Germany, a European sounding brand was developed, along with new, colour coded artworks. Label clarity was key, as was differentiation between the various product types. Bottle and cap colours were also selected to suit the new brand identity and give a quality feel to the new cleaning range.