Household Cleaning - Prism™
Prism Prism Prism

Household Cleaning Fluids

After many years within under the umbrella of a wide reaching in-house brand, it was decided that a fresh new idenity was required to relaunch the company's range of cleaning fluids.

After developing a variety of potential brand names, Prism™ was selected due to its association with colour, brightness and vibrancy. Containing nearly a dozen different products, label and bottle colours were both utilised to differentiate between the cleaning products, and the new logo was featured prominently along with the product name to create strong family of products that could be broken down in to individual products withe ease.

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