Light & Dark Soy Sauce
An artwork refresh was required for the company's oriental range. Continuity with the existing visual identity was to be maintained, but the atwork was to be refreshed to aid clarity and product recognition in store.
Additional colour coded elements were included and were made much more vibrant than on the previous designs. Metallic inks were replaced in favour of contasting CMYK inks and dark were replaced by 100% black to push the colour coded elements to the fore. The logo itself was slightly altered to make text clearer and again, metallic inks were replaced by a CMYK gradient, reducing print costs and brightening the design.