MY WORK


Toys and Games - Red Deer Toys™
Red Deer Toys Red Deer Toys

Kid's Toys

A major product launch for the company, designs for over a dozen toy lines were required along with an umbrella brand that would tie them all together in the mind of cosnumers.

After reviewing the products, sub-ranges were decided upon and visual styles were developed. Each style needed to be distinct from the other and appropriate to the target market of those products.

The Red Deer Toys™ name and identity was chosen for its clear visual and its ability to sit on the pack designs for a variety of products without looking out of place.

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