I recently developed an introductory video for OTL, an FMCG business specialising in sourcing and product supply. The piece combines stock photography, on-site footage, and graphic elements to communicate OTL’s core services while highlighting the key reasons customers choose them as a trusted partner.

This project supported my continued development in Adobe After Effects, with a focus on creating a bold, fast-paced introduction that reflects OTL’s energy and ambition. The creative direction incorporates kinetic typography, punchy transitions, and bold colour choices to convey urgency, momentum, and modernity — aligning closely with OTL’s positioning in a competitive FMCG marketplace.

Sound design played a crucial role, with audio and motion carefully synced to maximise rhythm, engagement, and impact from the very first frame.