I’m a Graphic & Packaging Design Manager with over 15 years’ experience creating impactful, commercially effective designs. I lead a small but efficient design team, developing packaging and branding that stands out in competitive retail spaces.

My expertise spans brand identity, packaging design, and market-driven creativity, ensuring products are visually striking while clearly communicating their USP. My work has been sold in major UK retailers, including Morrisons, Tesco, Poundstretcher, B&M, Savers, and hundreds of convenience stores nationwide.

Alongside design, I bring a strategic and analytical approach, developing workflow systems and databases to streamline artwork management, approvals, and QA processes. Proficient in Adobe Creative Suite, Excel, and FileMaker, I bridge the gap between creativity and project efficiency.

I work closely with buying teams, QA departments, and suppliers, ensuring brand consistency, compliance, and production accuracy. I also played a key role in shaping my company’s brand identity, from logo design to core values and style guides.

With a keen eye for detail, strong commercial awareness, and a hands-on approach, I create packaging and branding that not only looks great but delivers real impact.