The previous range had become disjointed, with inconsistent branding across product lines and legacy designs that confused shoppers. The challenge was to unify two traditionally separate categories—functional air fresheners and more emotive candle products—under one cohesive identity.

The solution included a refreshed brand logo that balances simplicity with a natural, welcoming aesthetic, alongside a flexible packaging system designed to accommodate three distinct product tiers: functional, lifestyle, and premium. A clear visual hierarchy was established to help consumers navigate the range with ease, while also ensuring strong shelf presence across all formats.

This redesign created a harmonious brand story across all formats, enhancing both recognition and consumer confidence.