Buzz Household Cleaning
‘Join the Cleaning Buzz’
Naming • Logo design • Visual identity
The brief
I was asked to create a new FMCG cleaning brand that would stand out in a crowded market and connect with the growing social media cleaning trend. The visual identity needed to be modern, approachable, and engaging, with a strong social-first feel that would appeal to trend-conscious consumers while supporting a wide product range.
The project
Join the Cleaning Buzz was developed as a fresh, on-trend FMCG brand that would provide branded alternatives within the discount market, whilst being designed to make cleaning feel fun, quick, and engaging. The mission was to build a brand that tapped into the energy of social media cleaning communities while keeping customers connected to the latest trends and product innovations.
I developed the name ‘Join the Cleaning Buzz’ to tap in to the growing social element within cleaning and created a visual identity to reflect this dynamic approach. A speech bubble element was incorporated into the logo, symbolising the inclusivity of the cleaning community and their passion for sharing hacks an ideas.
From Anti-Bac Wipes to textured Microfibre Cloths, the visual identity was crafted to flex across a wide product range, ensuring consistency while keeping the personality bold and engaging. In order to reinforce the dynamic aspects of the brand I also generated an animated version of the brand logo for use online.
The result was a vibrant, trend-driven identity that positioned Join the Cleaning Buzz as a must-have FMCG brand within the discount cleaning aisle.
