Overview

Building on previous brand work for OTL, I recognised that customers often had several suppliers to choose from, many offering a similar range of products at comparable prices. To set OTL apart, I positioned the flyer around its service proposition, highlighting the clear benefits customers could expect when choosing OTL. I created the headline “Switch. Save. Sell.” as both a bold introduction to the flyer’s message and a subtle nod to the company’s tagline “Save time. Sell more.”

I then structured the content into four main sections, each supported with concise, benefit-led copy. Following the brand style guide, I incorporated approachable portrait photography to convey the passion and expertise of OTL’s employees – two of the company’s core values – and used the brand’s colour palette to create a clean, easy to navigate layout.