Video Editing Archives : Martin Cawood

Create a visual identity for Bloome’s new mist diffuser that focusses on the wellness aspects of aromatherapy.

Overview

Bloome, an established FMCG air freshener and candle brand, was expanding its offering with a new mist diffuser that marked a shift in the brand’s usual price point – moving from predominantly £1 items to a higher value £8 segment.

The key challenge was differentiation, whilst most competitors focused on integrated LEDs or run-time, but we wanted to highlight wellbeing and lifestyle benefits. The diffuser needed to feel aspirational, provide tangible value and call out our dual fragrance oils, whilst feeling like it could fit seamlessly into a user’s home and daily routine.

To bring the Bloome mist diffuser to life, I created artwork that positioned the product within a more considered, wellbeing-led space for the range.

The visual direction focused on calm, lifestyle integration, and a sense of ease, expressed through a soft colour palette and watercolour accents tied to each fragrance. This approach helped establish a serene tone and distinguished the product from competitors who largely prioritised functional features and technical aspects.

The QR code on pack directs users to a product video, extending the retail experience beyond the shelf and creating a more immersive connection with the brand. To produce this, I generated 3D renders from Illustrator models, refined them in Adobe Dimension, and then brought everything into After Effects. There, I combined animation with stock footage, voiceover, and text overlays to communicate the product’s wellbeing-led positioning – all while working within the brand’s budget constraints.

The result was a promotional video that elevated the product above its competitors, clearly expressed its wellness benefits, and helped the Bloome brand transition confidently into a higher-value area of the market.

In addition to the packaging and product visuals, I oversaw the creation of AI-enhanced multimedia assets to support the Bloome sales team when presenting to distribution partners. To stay within budget, photography of the Wellness Pod was captured in-house and then elevated using AI image and video generation. This allowed us to produce polished lifestyle visuals that demonstrated how the product could integrate naturally into a user’s home, conveying its aspirational feel without relying on costly external shoots.

Category: Video Editing

Overview

Overview