The aim was to produce something visually striking that would resonate across departments, from product development through to operations, finance and beyond. By taking the designs off the shelf and presenting them as large-scale posters, the work became a point of pride for employees who may not ordinarily be directly involved in the creative process.

Each poster reflected the unique visual identity of its respective packaging while maintaining a consistent design system across the series. Bold layouts, brand-led colour palettes, and clean typography ensured the product remained the hero, whilst the supporting company logo and “a brand from OTL” text tied the series together as a cohesive collection.

Displayed around the workplace, the posters transformed everyday spaces into a celebration of our collective achievements. The response was overwhelmingly positive as colleagues felt more connected to the launches, and the posters helped strengthen a sense of shared accomplishment across the organisation.