Work
Dragon Balm
Treat & Ease’s Dragon Balm contains Daemonorops Draco extract (dragon’s blood), a traditional medicinal resin known for its warming and healing properties. My goal was to redesign the packaging to visually convey warmth, tradition, and premium quality while ensuring strong shelf appeal.
To achieve this, I used a warm colour palette of deep reds, golden yellows, and metallic accents and a stylised dragon motif reinforces the product’s cultural roots. The metallic gold lid enhances the premium feel, complementing the warmth of the design.
This refreshed packaging successfully modernises Dragon Balm, making it both visually striking and true to its heritage and efficacy.