Work
exure Condoms
In this project, I developed the brand identity for Exure, a value-focused contraceptive brand that doesn’t compromise on trust or quality. The name “exure” is a portmanteau of “experts” and “pleasure,” reinforcing the product’s promise of reliability and satisfaction. The line “experts in pleasure” is incorporated above the logo to further establish brand confidence and appeal.
I focussed on creating a clean, modern, and accessible design, appealing to customers seeking affordability and assurance. I chose a rounded sans-serif typeface for the logo type to create a more organic and natural feel, which I then coupled with a modern sans serif for clarity, complementing the brand’s friendly yet professional tone. The incorporation “100% Electronically Tested” seal was done to reassure customers of product dependability.