I initially developed the brand name “exure”, a portmanteau of “experts” and “pleasure.” This name was chosen to reflect the product’s core promise: delivering both reliability and satisfaction as a value-focused contraceptive. To reinforce this positioning, the tagline “Experts in Pleasure” was placed above the logo, building brand confidence and appeal.

The visual identity was designed to be clean, modern, and easy to navigate, with clear colour-coding to distinguish variants. A “100% Electronically Tested” seal was also incorporated, reassuring customers that despite its accessible price point, the product meets all quality and legal standards.