Work
Glamorize Hair Dye
The Glamorize women’s hair dye range was in need of a refresh—both in terms of design and market relevance. Previously, the range featured the same model across all six shades, with hair digitally altered to showcase different colours. This approach limited consumer connection and didn’t reflect the diverse audience using the products.
For the redesign, I proposed investing in a broader selection of stock photography, ensuring that each shade was represented by a different model. This not only added authenticity to the brand but also made the range more inclusive, better aligning with the diverse consumer base.
Beyond visuals, hair dye packaging comes with strict labelling requirements, requiring key safety and usage information to be displayed clearly and within the same field of view. I worked closely with the buyer to secure approval for the updated concept and then collaborated with the QA manager to ensure all regulatory compliance standards were met.
The result was a fresh, modern, and consumer-friendly packaging update that strengthened the Glamorize brand identity, improved on-shelf appeal, and enhanced usability for consumers, while maintaining the necessary compliance for safe product use.
