Work
Golden Sunrise Noodles
The Golden Sunrise Instant Noodles range was designed to stand out on the shelves with a vibrant, appetising look while maintaining a subtle connection to traditional Chinese cuisine. The goal was to create a design that felt both modern and authentic, fitting seamlessly within the broader Golden Sunrise product family while having its own unique identity.
The packaging features a striking colour palette, clearly differentiating flavours while ensuring strong visual impact. The typography and layout maintain a consistent brand feel, while subtle Chinese-inspired details add a layer of authenticity without overwhelming the design. The structured layout ensures instant recognition and a premium, high-quality look.
A key element of the project was the creation of bespoke serving suggestion images. I oversaw the process of combining stock and AI-generated imagery by the packaging artworker, who carefully composited and enhanced them to produce high-quality, realistic meal visuals for each pack. This helped bring the product to life, making it even more appealing to consumers.
The result is a bold, appetising, and well-integrated product line that not only commands attention but also builds strong brand recognition within the competitive instant noodle market.
Prior to production samples being created, I used Adobe Dimension and Photoshop to create visual mockups to serve as marketing aids.