Golden Sunrise Noodles
Noodle Packs
Logo design • Visual identity
The brief
Golden Sunrise required new packaging for its instant noodle range that would feel modern, authentic, and visually impactful on shelf. The design needed to align with the wider Golden Sunrise brand while creating a unique identity for the noodle line.
The project
The Golden Sunrise Instant Noodles range was developed to create a bold shelf presence while staying true to the brand’s wider identity. The aim was to balance a modern, accessible and everyday look with subtle nods towards traditional Chinese cuisine.
Each flavour was distinguished through a vibrant, appetising colour palette, supported by consistent typography and layout for strong brand recognition. Subtle design details added authenticity without overpowering the clean, structured format.
A key part of the project was directing the creation of bespoke serving suggestion imagery. Working with the packaging artworker, I oversaw the process of compositing and enhancing stock images to produce realistic visuals for each pack. These played a central role in bringing the products to life and driving appetite appeal.
The final range helps to create a recognisable visual identity, and effectively positions Golden Sunrise Instant Noodles as a standout choice in a competitive FMCG market.