Goodwin’s Seasoning

I developed the Goodwin’s brand from the ground up, creating a name and logo that reflected quality, reliability, and everyday convenience. Designed to stand out in the competitive seasoning market, the Salt and Pepper were later listed in Morrisons supermarkets, securing a strong retail presence.

Each grinder was crafted with a clean, modern aesthetic, incorporating a colour-coded system to help customers quickly identify different varieties. The labels also feature simple, engaging copy to communicate flavour benefits and serving suggestions, making the products more inviting and user-friendly.

The Goodwins range, spanning essentials such as sea salt, black pepper, chilli flakes, garlic flakes, and Himalayan pink salt, successfully balances on-shelf standout with market familiarity, ensuring a smooth customer journey while elevating the product’s perceived value. The design choices helped establish Goodwin’s as a trusted brand within the seasoning category, making it a go-to choice for shoppers looking for affordable quality.