Create a new FMCG cleaning brand that would stand out in a crowded market and connect with the growing social media cleaning trend.
Overview
I was asked to create a new FMCG cleaning brand that would stand out in a crowded market and connect with the growing social media cleaning trend. The visual identity needed to be modern, approachable, and engaging, with a strong social-first feel that would appeal to trend-conscious consumers while supporting a wide product range.
Join the Cleaning Buzz was developed as a fresh, on-trend FMCG brand that would provide branded alternatives within the discount market, whilst being designed to make cleaning feel fun, quick, and engaging. The mission was to build a brand that tapped into the energy of social media cleaning communities while keeping customers connected to the latest trends and product innovations.
I developed the name ‘Join the Cleaning Buzz’ to tap in to the growing social element within cleaning and created a visual identity to reflect this dynamic approach. A speech bubble element was incorporated into the logo, symbolising the inclusivity of the cleaning community and their passion for sharing hacks an ideas.
From Anti-Bac Wipes to textured Microfibre Cloths, the visual identity was crafted to flex across a wide product range, ensuring consistency while keeping the personality bold and engaging. In order to reinforce the dynamic aspects of the brand I also generated an animated version of the brand logo for use online.
The result was a vibrant, trend-driven identity that positioned Join the Cleaning Buzz as a must-have FMCG brand within the discount cleaning aisle.
Within the Buzz range, there are a group of products that contain “Germ Shield Technology” – a long-lasting fabric protection that resists bacterial growth and keeps products cleaner and fresher for longer. As part of the identity for that sub-range I created a “Germ Shield Technology” logo, that I then went on to animate in After Effects for use in digital marketing.