Work
Join the Cleaning Buzz
I developed the visual identity and logo for Join the Cleaning Buzz, a fresh and exciting FMCG cleaning brand designed to tap into the ever-growing social media cleaning trend. The brand’s mission is to make cleaning fun, quick, and easy with on-trend, innovative products that keep customers engaged and ahead of the latest cleaning hacks.
At the heart of the brand identity is the logo, which I designed to reflect its dynamic, social-first approach. The logo incorporates a speech bubble element, reinforcing the conversational, shareable nature of the brand and its connection to social media cleaning communities. This visual cue encourages engagement and reflects Buzz’s role as a go-to source for must-have cleaning products.
The final brand identity balances cleanliness and energy, making it both approachable and impactful. Whether it’s Anti-Bac Wipes, uniquely textured Microfibre Cloths, or other innovative solutions, Buzz delivers everything needed to achieve sparkling results with ease.
This project successfully positioned Join the Cleaning Buzz as a modern, trend-driven brand, helping it stand out in the competitive cleaning market while fostering a strong connection with social-savvy consumers.
