One of the key design updates was the introduction of more character-driven illustrations, modified from stock imagery to create a bespoke look for each product. The zombie, voodoo doll, and blue-faced monster each add personality and a playful horror-inspired theme to the range. To reinforce the Halloween aesthetic, I incorporated dripping effects at the top of each pack in distinct colours, helping to differentiate the products while adding to their eerie appeal. The typography was also reworked, with bold, characterful lettering that complement the spooky theme.

While enhancing the design, I also focused on improving clarity and communication. I ensured that key selling points, such as “Individually Wrapped” and any flavours were prominently displayed. The pack sizes were emphasised and positioned consistently to highlight value, making the products more appealing to value driven parents and shoppers.

Overall, the redesign brought a fresh, cohesive identity to the Murder Motel range while retaining enough familiarity for existing customers. By increasing vibrancy, refining the product differentiation, and enhancing visual storytelling, I created a packaging design that was not only eye-catching but also effectively communicated the product’s appeal to Halloween shoppers.