To inform the design direction, I conducted market research, analysing competitor packaging, customer preferences, and industry trends. This insight guided the creation of a cohesive yet distinctive packaging system that balanced brand consistency with clear flavour differentiation.

I designed packaging for three flavours, ensuring each variant was visually distinct while maintaining a unified look and feel. Thoughtful use of colour, typography, and imagery helped streamline the customer shopping experience, making it easy to identify flavours at a glance. The final designs effectively communicated quality, flavour, and brand identity, helping the range stand out on the shelf.

This project not only delivered a refreshed and engaging look for the dog treat range but also enhanced shopper clarity and brand presence, supporting both customer experience and sales potential.