Work
Pure Breed Protein Strips
I recently completed the packaging design for Pure Breed’s Protein Strips, expanding our product range while ensuring a cohesive brand identity. Collaborating closely with the senior buyer, we focused on clearly communicating the product attributes and messaging on the packaging.
To maintain brand consistency, I used the flavour-based colour cues I had established for the brand – teal for duck, yellow for chicken, and pink for beef. To create a distinct identity for the Protein Strips while differentiating them from the Training Treat Bites, I introduced a black upper section to each pack. This not only adds a bold contrast but also conveys a premium feel.
The final design helped the launch to exceed expectations and received fantastic feedback from retailers for its standout appearance on shelf.
