Soy Sauce
Authentic Chinese Soy Sauce
Logo design • Visual identity
The brief
Golden Sunrise required a refreshed soy sauce label design that modernised the brand while preserving its heritage and ensuring strong shelf presence in the FMCG market.
The project
I preserved the already established colour coding of blue for light and orange for dark soy sauce, and enhanced product distinction with bold, typography and vibrant colour coding.
A new “Golden Sunrise” logo created a more distinct and recognisable marque that would be more versatile when it came to range extensions.
