Vortex Razors

The Vortex razors range was developed to deliver powerful performance and premium design, standing confidently alongside leading FMCG brands. The challenge was to create a visual identity that felt high-performance, modern, and dynamic, while also clearly communicating the key features and benefits that set Vortex apart from competitors.

Every design choice was made to reinforce precision and power—from sleek metallic tones and bold typography to high-impact imagery that evokes speed and cutting-edge technology. The packaging was crafted to instantly highlight core product benefits, such as multi-blade technology, pivot angle, and lubrication strips, ensuring consumers could quickly identify the value of the Vortex range.

Beyond aesthetics, clarity in communication was a key focus. Each product within the range was carefully positioned to resonate with consumers looking for a premium shave at an accessible price point. The end result is a razor range that combines style, value, and performance, standing strong in the competitive grooming market.