A packaging refresh that would feel modern, authentic, and visually impactful on shelf.
Overview
The Golden Sunrise Instant Noodles range was developed to create a bold shelf presence while staying true to the brand’s wider identity. The aim was to balance a modern, accessible and everyday look with subtle nods towards traditional Chinese cuisine.
Each flavour was distinguished through a vibrant, appetising colour palette, supported by consistent typography and layout for strong brand recognition. Subtle design details added authenticity without overpowering the clean, structured format.
A key part of the project was directing the creation of bespoke serving suggestion imagery. Working with the packaging artworker, I oversaw the process of compositing and enhancing stock images to produce realistic visuals for each pack. These played a central role in bringing the products to life and driving appetite appeal.
The final range helps to create a recognisable visual identity, and effectively positions Golden Sunrise Instant Noodles as a standout choice in a competitive FMCG market.