Work
Website Rebrand
Collaborating with the Head of Digital, I played a key role in applying a rebrand to the company website, ensuring it aligned seamlessly with the updated brand guidelines. Working within the constraints of the default CMS templates, I overlaid custom CSS to refine the design, tailoring layouts, typography, and styling to create a more cohesive and visually engaging experience.
Beyond aesthetics, I helped shape the website’s static content and structure, working closely with the Head of Digital to craft copy and construct layouts that effectively communicated the brand’s key messages and points of difference. Once the structure and content were finalised, I implemented them using responsive HTML and CSS, ensuring a balance between visual appeal, usability, and functionality on both mobile and desktop.
The ultimate goal was to provide customers with the information they needed to make a purchase, while reinforcing the brand’s identity and value proposition. This project brought together technical execution and brand storytelling, allowing me to combine custom coding with a strategic approach to content and design.
