Create a product catalogue, containing approximately 1,000 SKUs, spread across over a dozen categories.
Overview
With multiple data points for each product, ensuring content accuracy was critical. I received the raw product data from the admin team and processed it in Microsoft Excel, organising products into logical categories and identifying key attributes that could be represented visually through symbols. This preparation created a clear structure for how the products would be presented.
Once sequenced and broken down by page, I used Adobe InDesign’s data merge feature to efficiently import the curated information and imagery directly from Excel into the layout. This streamlined workflow ensured consistency, reduced the risk of error, and allowed for a clean, well-structured presentation of the full product range.
