Creating a name and identity for a range of batteries spanning different technologies and styles.
Overview
Initial work began with the name for the range, which blended “Excel” for high performance, “cell” as in battery cell, and “Tec” for technology. This range was then segmented by technology, e.g. Zinc Carbon and Alkaline, with different colour palettes introduced for each.
The inclusion of use cases and prominent battery type presented the key information consumers needed in order to make an informed purchase.
