Red Deer Toys

Developing the Red Deer Toys brand required a strategic approach to ensure consistency across a diverse and expansive product range. After analysing the proposed products and conducting market research, it became clear that the range would span multiple toy categories, from classic board games to interactive playsets. Given this diversity, we opted to create an umbrella brand that would be secondary to each sub-brand’s theme and style, similar to major toy brands.

The visual identity and packaging designs were developed to align with market expectations, ensuring products would feel at home in their respective categories while maintaining a cohesive look under the Red Deer Toys umbrella. Each design was carefully crafted to stand out on shelves while remaining recognisable as part of the broader brand.

To support the product launch, I also captured and edited product photography where necessary, creating clear, engaging visuals that showcased how each toy was used. These images were essential in both packaging and marketing materials, helping to bring the range to life and providing customers with a clear understanding of each product’s play value.

This project successfully established Red Deer Toys as a recognisable and adaptable brand, capable of spanning multiple toy categories while maintaining a unified and engaging identity.