Design a new seasoning range with a framework that could work seamlessly across a wider range.
Overview
Goodwin’s was developed as a new ambient food brand, built to combine quality, reliability, and everyday convenience for the FMCG sector. From naming and logo design through to packaging, the goal was to create a modern, approachable identity that could compete confidently in a crowded category.
Each grinder was designed with a clean, consistent aesthetic and a colour-coded system to help customers easily identify different varieties. Simple, engaging label copy highlighted flavour benefits and serving suggestions, making the products inviting and user-friendly.
The result was a trusted, consumer-friendly brand that successfully secured retail listings in Morrisons and positioned Goodwin’s as a go-to choice for affordable quality.
