Develop a new brand identity and pack design for a range of cat treats.
Overview
Research showed the need for a fresh, playful sub-brand, leading to the name “Mischief”, capturing cats’ cheeky energy. I then began to investigate pack designs and created the product names “Munchlets” and “Lickalots” – two fun, ownable names in keeping with the theme for the sub-brand.
I led visual identity and packaging design across three flavours for each product, balancing bold shelf presence with charm. Large playful typography, imagery of a cat, and vibrant accents built instant recognition, while illustrations communicated the textures of the products.
To support sell-in, I produced high-quality 3D pack renders in Adobe Dimension, helping secure UK and European retail listings before stock landed.
