A packaging refresh for a selection of cleaning wipes that updates the artwork in line with a wider evolution of the product range.
Overview
This project involved refreshing the Buzz cleaning wipes packaging alongside the move to larger pack sizes, offering better value to consumers, and a transition to plastic-free wipes in line with new wet wipe regulations.
The updated artwork focused on creating a more confident and distinctive branded identity. The Buzz logo was increased in size to strengthen the overall brand presence, while a contrasting white section was introduced at the bottom of the pack to give the design more structure and impact.
With the larger pack sizes, the pack quantity was also repositioned and given greater prominence. Selling points were integrated more naturally into the overall design rather than being presented as a list, helping create a cleaner and more cohesive pack.
The result is a stronger, more confident shelf presence that feels unmistakably Buzz, while clearly communicating the key product benefits.
