Keep-it Candy Gummy Delights
Making gummies delightful!
Naming • Visual identity • Photography • Image editing
The brief
Develop a new brand identity and packaging design for an FMCG gummy sweet range targeting both children and adults. The range featured a mix of sour and classic gummies, requiring packaging that was both visually appealing and easy to navigate across flavour varieties.
The project
The first task was to refresh the logo design for the Keep-it Candy brand. The original logo lost clarity at smaller sizes, and its skewed layout made it difficult to adapt alongside future sub-brands.
To address this, I simplified the design and placed it on a subtle arc for better balance. A vibrant raspberry-red replaced the original red, giving the logo a fresher and fruitier feel. Finally, I introduced a more approachable, playful typeface to unify the updated look and strengthen the brand’s identity.
The next step was to create a design for the gummy range itself. Settling on “Gummy delights” I worked to develop a packaging style that brought clarity and strong shelf presence through bold use of colour, playful typography, and flavour cues.
