A range extension for the Buzz brand into cleaning sprays, requiring label artworks and a bespoke bottle silhouette.
Overview
This project involved creating label artwork for a new Buzz cleaning spray range, ensuring the design aligned with the established visual identity while meeting the functional and commercial requirements of the category. As value is an important consideration within the discount sector, the 800ml volume was given clear prominence across the pack.
Alongside the label artwork, I developed a bespoke bottle silhouette to give the range a distinctive presence on shelf. The bottle was developed in 3D by the manufacturer, with myself and the buyer working closely with them throughout the process to provide feedback, refine the design and review physical samples through to final sign-off.
Bold Pantone colours were selected across the range to create a strong and impactful shelf presence, with the distinctive bottle silhouettes further helping the sprays stand apart within the category.
With limited budget, in order to support the launch, I composited AI-generated imagery with artwork elements in Photoshop to create marketing visuals that showcased the new range in engaging, on-brand settings, providing a flexible set of assets for launch communications.
The finished range provides a bold extension to the Buzz portfolio, sitting comfortably alongside the recently launched wipes range.