Develop new identities for sub-ranges within the Red Deeer Toys brand.
Overview
Taking inspiration from the approach of leading toy brands, the project focused on creating distinctive identities for four product ranges, each with its own personality, visual language and shelf appeal. Designed to stand out in a competitive, value-driven market, the identities bring greater recognition and cohesion to each range while maintaining a connection to the wider Red Deer Toys brand.
Each sub-brand provides a flexible foundation for future product development, allowing new toys to be introduced under an established identity and building stronger, more recognisable product families over time.
